After Whoopi and Maya, Whoopi Goldberg has a brand new weed firm

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Emma & Clyde from WHOOPFAM includes groceries, pre-rolls, flowers and accessories.

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Angela Stelmakowich FILE: Whoopi Goldberg arrives for the 90th annual Academy Awards in Hollywood, California on March 4, 2018.  / FILE: Whoopi Goldberg arrives for the 90th annual Academy Awards in Hollywood, California on March 4, 2018. / Photo by KYLE GRILLOT / AFP via Getty Images

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Whoopi Goldberg, whose CBD business with Elizabeth Maya ended last year, appears poised to start a new cannabis company in California.

Gone are the Whoopi and Maya and Emma & Clyde lines from WHOOPFAM.

The star of Ghost, Sister Act and The Color Purple and the current co-host of The View were mother of details, but everything about the cannabis lifestyle brand is expected to be revealed as part of a cover story about Goldberg in the opening issue of Black Cannabis Magazine , a quarterly publication slated for April 20th (of course).

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Hazey Taughtme’s digital and print company will highlight the contributions of blacks, indigenous people and colored people to the weed industry by exploring all facets of cannabis culture, the community and the trade, whether it be professional sports, celebrity entrepreneurs, politics, Music or fashion is about and more, according to the magazine.

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The magazine probably won’t be short of black entrepreneurs, including Method Man, Xzibit, Wyclef Jean, Al Harrington, Andruw Jones, Chris Webber, and Marshawn Lynch, among others.

Oscar-winning 65-year-old Goldberg calls it an honor to recognize the magazine’s very first cover and looks forward to a “new release that focuses on starting conversations and covering topics that educate people with color in cannabis , entertain and inspire community. “

The magazine “has a mission to shed light on the positive impact legal marijuana has had on the global marketplace and the role of colored people in educating, advocating, and rewiring outdated beliefs and social mores surrounding this plant,” she adds, Taughtme, co-founder and Co-owner of the Laze cannabis brand.

Named after Goldberg’s mother and brother, Emma & Clyde brand, which includes a range of groceries, pre-rolls, flowers, and accessories for medical and recreational users, launches in California, where both medicinal and recreational cannabis is legal.

The first issue of Black Cannabis Magazine features Whoopi Goldberg on the cover.  /. The first issue of Black Cannabis Magazine features Whoopi Goldberg on the cover. /. Photo from Black Cannabis Magazine

Goldberg’s previous cannabis project, Whoopi & Maya, ended early last year. Goldberg resigned from the company’s board of directors after quarreling with her former business partner.

The company had been in operation for several years and offered four products: cocoa with cannabis, herbal tincture, lavender bath and body balm. They wanted to help reduce menstrual cramps, inflammation and stress.

The company was founded in 2016 to provide safe, natural relief from period pain through the wonder of medical cannabis. “When I was younger I found it helped my cramps and I’ve had a good relationship with it ever since,” Goldberg told Forbes in 2019.

“Everyone realized that Whoopi and Maya were going to get divorced,” Co-Founder and board member Rich Cusick told CNN at the time. “I am very proud of what we have achieved together and look forward to driving further projects in the market,” she quoted her as saying last year.

No word yet on whether there are any plans for Emma & Clyde to expand beyond California into other US states in the future, according to page 6.

California also recently served as the starting point for Seth Rogen’s lifestyle brand Houseplant, with select cannabis strains and “beautiful housewares like ashtrays, lighters and YES, even ceramics,” Rogen tweeted.

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