During my time as a budtender in Vancouver, I’ve seen all kinds of customers. Over time, I noticed that some of the conversations were repetitive.
This article introduces some of the consumer stereotypes I have come across and how I recommend my fellow cannabis consultants how to best serve these customers.
Nancy has never tried cannabis before, so she is very curious about the different goods your store has to offer. She mostly looks for CBD products that her friends recommended or that just convinced themselves to try a joint and get stoned.
This is why Nancy quotes the most often: “My friends told me about CBD and how it could help me sleep. Could you tell me more “. Or, “I’ve never done it before, but I want to smoke marijuana to relax.”
As a budtender, it is your responsibility to attend to Nancy’s needs and ensure that her first cannabis experience is as pleasant as possible. When Nancy is ready for the CBD, show her the tinctures and capsules, but let her know that a little THC can be even more beneficial to help with her troubles.
When she is ready to get high, make sure Nancy understands that she needs to start low and go slow with the products you recommend. The basics of getting someone started with THC are a starting dose of 2.5 mg of THC for supplements and two to three puffs for smokeables.
The best recommendations for Nancy are either pure CBD products or a ratio of THC and CBD of at least 1: 1.
If Nancy is having a good time and finding relief from the products you recommend, she’ll likely become a repeat customer who always seeks your advice when shopping for cannabis.
Potency Pete is the opposite of Nancy. Pete is a cannabis veteran who smokes daily and needs something high in THC to keep going. Because he smokes so regularly, Pete doesn’t really care about the quality of his herbs as long as the weed is strong and fits into his budget.
Most of the time when he buys cannabis he speaks to you as “give me what’s strongest” or “show me the THC percentage”.
Pete is usually the most straightforward customer. You don’t have to bother him with your explanation of terpenes and what’s freshest right now. If the THC percentage doesn’t say + 20%, he doesn’t care anyway.
To deal with Pete all you have to do is show him the THC percentages and prices so he can choose what is strong and what fits his budget. The easier you allow Pete to find his effective product, the more likely he is to return to your business.
Gray Market G.ary
Gary is one of the rarest and most challenging customers. He’s been part of the cannabis community for ages, long before weeds were legal and mainstream. As an OG, Gary smoked different strains of different qualities and mostly paid even less than him for 3.5g average buds in your shop.
Needless to say, Gary prefers the old days to the legal days and is very skeptical of government weeds.
You’ll hear him say things like, “I smoked weed before you were even born.” Or: “I’m only here because my buddy has run out of supplies.”
Serving Gary is a balancing act because he wants great cannabis at a price that is at least equal to what he used to pay back. Don’t start by recommending the high priced AAA products as he may leave these stores immediately if he hears these prices.
Instead, ask Gary what the price range he is aiming for and analyze the best product in that range. If you do your best to find the right product and confirm Gary’s concerns about the legal market, he will appreciate your efforts and hopefully get back to you as soon as his buddy is no longer on sale.
(@GRAV / Unsplash)
Quentin is the cannabis nerd among your customers who always tries to get the most out of your new products. He knows a lot about weeds and will try to show his knowledge whenever he can. Therefore, conversations with Quentin can be very lengthy and lengthy.
Quentin is not a Pete. He doesn’t always need his weed to be super strong.
What interests him are well-made buds with a strong aroma and smooth, aromatic smoke.
“Can you show me something fresher than what I bought last time?” Or: “Does this burn white?” are common questions you get from him.
When looking into Quentin, it’s important that you’ve either looked at your products and have a rough idea of what’s the best right now, or ideally even smoked something that you really enjoyed.
If it doesn’t, stick with the licensed manufacturers best known for making great products, check the packaging date to see what might be fresh, or just ask one of your reps if they have a new one Have tried the product that you like.
Quentin is usually very patient and appreciates good service. Hence, you can even take some time to go back and review certain products. As long as he feels that you really care about selling him the best (and having him educated about weeds), he’ll know where to shop.
(Photo by @rkpixels | Model @ tom.different)
Do some of these stereotypes sound like yours? Do you see yourself as Nancy, Pete, Gary or Quentin? Are there any other types of customers that we missed?
Let us know in the comments or drop us a line on Instagram @cannalifenet.