The cannabis industry is growing rapidly, and the chance that sales will triple to $ 30 billion by 2023. With many rules and regulations business owners must follow, marketing your cannabis business can be a challenge. While many may not know where to start marketing, there are organic and simple tactics that owners can implement to drive more traffic to your website, resulting in more leads and sales.
Digital marketing is the most effective way to improve your brand’s online presence, reach your target audiences, rank higher on Google searches, and ultimately generate more sales. Today, 81% of people turn to the internet before making a purchase decision. Deciding which digital marketing efforts are most valuable can be a daunting task for business owners. When implementing digital marketing strategies, companies should use the 80/20 rule and focus on the 20% of digital marketing tactics that produce 80% of the most effective results. With this in mind, some of the most important digital marketing tactics that need to be implemented today include:
Stay up to date with reputation management
This pharmacy ad appeared on Variety.com
Positive reviews for your business are key to keep customers coming back and new customers to try your business. With 72% of customers making a purchase decision after reading the reviews, businesses should prioritize soliciting reviews from customers and stay up to date with the reviews they receive. Businesses should respond to all reviews, good or bad. This shows customers that the brand cares and values customers’ opinions and feedback and continues to want to create a positive experience for everyone. Reviews should be prominently displayed on the company’s website so customers can read them clearly. They can also be used in emails or social media posts.
Make search engine optimization (SEO) the top of mind
If you focus on developing a solid SEO strategy, customers can find your business by doing a search on Google. To rank well in search engine results, websites need search engine optimization (SEO), a powerful tool, and a must if your company wants to be found by customers online. With Google processing 12.18 billion searches in July 2020 alone and 93% of all online experiences starting with a search engine, making sure your business can be clearly found and seen online is essential to the success of your cannabis business. Keeping your website and basic information up to date like hours of operation, contact information, and prices will keep your SEO high.
Integrate Customer Relationship Management (CRM)
PlugPlay, a California-based cannabis brand, remains relevant to such creative posts.
Collecting customer emails is KEY and your business should have a solid plan on how to capture it, whether that is an incentive to provide an email when you enter the site or at the checkout in the retail store is. Businesses should use the customer’s name, phone, and email address as a base to send out the latest promotions via email or text. From there, companies can also create a loyalty program for customers to encourage them to keep shopping at your company. Creating targeted and personal messages to customers using CRM tools creates brand loyalty, which can increase purchasing power and the amount spent.
Embrace social media
A part of almost everyone’s life, social media is the perfect opportunity to give customers a glimpse of your business, the products you sell, and any ongoing promotions or specials. Leveraging Facebook, Instagram, and Twitter is essential to reaching your customer base directly with visually engaging and timely content. Social media is an opportunity to get to know your brand personally and build relationships with your customers so they can see what type of brand you are. Social pages should stay up to date and keep up with comments from followers.
With pharmacies and cannabis companies popping up across the country, marketing your business seems to be a challenge for business owners. However, simple and useful digital marketing tools can be incorporated into the business plan for higher quality leads and sales. The key to success is making sure your customers have a strong digital presence to find you and learn about your business online.