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Martha Stewart, one of the most successful weed celebrities, has dabbled into cannabis in a number of ways, be it in her cooking show with Snoop Dogg or in launching a branded CBD product. In September, the queen of lifestyle branding started her own line of CBD products, simply called Martha Stewart CBD, in partnership with Canopy Growth. The products are aimed at people who are curious about cannabis but may not be ready to take the full plunge.
Comedian, actress and fashion designer Margaret Cho is a big fan of cannabis. “It stimulates everything – your creativity, your hunger,” Cho said in November 2015 on TruTV. When it comes to business, she has designed her own strain of cannabis, an OG Kush riff called Margaret Cho-G. It is native to the San Francisco Bay Area and is said to have relaxing effects with a side of the giggle.
It was recently announced that Jay-Z has been named Chief Visionary Officer of two cannabis brands, Caliva and Left Coast Ventures, focused on cannabis and hemp. (This follows Jay-Z’s move to California-based Caliva as Chief Brand Strategist in July 2019.) According to a press release, the new company’s goal is to “redefine the industry in order to consolidate both the California cannabis market as well as creating an impactful global company. “
In his new role, Jay-Z will lead brand strategy and social equity ventures. This fund will invest in black and minority-owned cannabis companies and contribute to progressive criminal justice initiatives. “The brands we build will pave a new path for a legacy based on justice, access and equity,” he said.
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Actress Kristen Bell has long been a supporter of CBD products, but her partnership with Lord Jones marks the first time she has launched her own brand. Happy Dance is a line of three products: a bath bomb, a body butter and a coconut melt. In an interview with Allure, Bell stated that she has long been a fan of Lord Jones and that she reached out to her after trying out her CBD lotion. In creating Happy Dance, she wanted to create a range of high quality CBD products that would be available to all sorts of people. Prices start at $ 15.
Last year, Megan Rapinoe partnered with Mendi, a CBD brand designed specifically for women athletes. Rachel Rapinoe, one of the brand’s co-founders and Megan’s sister, said, “No other CBD brand has signed an athlete as recognizable as Rapinoe and still playing. She wants a robust role in helping us grow from an underdog to a global CBD sports brand. “
Mendi’s mission is to provide athletes with various and healthy options for rest and sleep aid that all use natural elements. With THC still a stigma for athletes, Mendi offers powerful CBD-based products.