Florida Hashish Market Replace: Demand and Market Share Steady

Released
April 6, 2020

| By

Craig Behnke

and

Michael Regan

Florida consumers were busy with cannabis product stocks a few weeks ago, but after the expected decline in total milligrams sold last week, demand and market share have remained relatively stable this week.

The complete dataset and interactive diagrams can be downloaded here.

When we first saw the weekly milligrams sold increased significantly in the week of March 19 (+ 43% from the previous week), we suspected some stockpiling as the COVID-19 restrictions accelerated and the uncertainty about what could remain open in a lockdown scenario was great.

The following week saw a not surprising drop in total milligrams sold, but the numbers still showed very strong year-over-year growth in line with the latest trend. That strong year-over-year trend persists this week, as shown in the table below.

3/5/20 03/12/20 03/19/20 03/26/20 4/2/20
Total Milligrams (mil) Sold 270.4 280.3 387.4 311.4 311.9
J / Y growth 296% 321% 398% 386% 372%

The market share among the top 10 Florida retailers has also remained relatively stable over the past few weeks, with minor changes in market shares going back and forth.

MARKET SHARE 3/5/20 03/12/20 03/19/20 03/26/20 4/2/20
Trulieve 49.1% 52.8% 55.4% 56.4% 56.5%
Parallel 10.3% 10.6% 10.3% 8.8% 9.7%
Curaleaf 9.4% 9.2% 8.8% 8.3% 8.6%
Freedom health 7.5% 6.1% 5.9% 6.4% 5.7%
Fluently 3.2% 3.6% 3.3% 3.4% 4.0%
Cresco 1.9% 1.7% 1.5% 1.5% 1.5%
Grow healthily 4.5% 2.6% 2.2% 2.7% 2.1%
AltMed Florida 8.3% 7.3% 6.8% 6.5% 6.6%
MedMen 1.3% 1.3% 1.4% 1.3% 1.2%
Harvest health 1.2% 1.1% 1.0% 1.3% 1.1%

Categories: Analysis

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