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The Herbalist, the first luxury THC infused fragrance, is a new fragrance from Heretic Parfum made in collaboration with the cannabis brand Drew Martin.
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The Herbalist is a new fragrance from Heretic Parfum made in collaboration with the cannabis brand Drew Martin. It has been referred to as the first “luxury THC-infused fragrance”.
“When you immerse yourself in this expertly layered and all natural fragrance, we hope you experience a deep and exquisite connection with the ancient practice of harnessing the goodness of plants that is at the heart of what we do.” Douglas Little, founder of Heretic Parfum, told The Hollywood Reporter.
According to an Instagram post by Drew Martin, the fragrance is inspired by the Jack Herer strain and its notes of lemon, citrus and pine. It also contains yuzu, frankincense, lavender, and hinoki woods.
Martin and Little apparently hit it off shortly after the first meeting.
“We immediately agreed on the common belief that plants are magical,” says Martin. “We need to work to create a ‘functional fragrance’ that not only mimics cannabis but expresses its truest qualities.”
The herbalist is available at select locations in Los Angeles and online, although a waiting list has reportedly already been set up.
Other companies have tried bottling the familiar notes of cannabis.
Demeter has been selling its cannabis flower fragrance since 2006 and if unconventional fragrances are your thing, they also offer perfumes inspired by beetroot, glue, and condensed milk.
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