Hashish has a brand new channel connected to 250 million televisions – within the US alone – MJNews Community
The new streaming media platform offers cannabis companies the best ever opportunity to showcase their brands and reach consumers around the world via television, online and mobile apps
NEW YORK: A New Cannabis Channel (ANCC), a large-scale streaming television platform, premieres next month on April 20th, the cannabis industry’s biggest day. The official channel name will be revealed along with other exciting news in the weeks leading up to the channel’s bug. ANCC is available in the most popular ways that people find, consume, and engage with content. It offers unprecedented reach and awareness for cannabis, hemp, and CBD brands.
ANCC premieres on six TV streaming services worldwide, including Apple TV, Roku, Android TV, Amazon Fire TV, Samsung TV, and LG Channels – services connected to 250 million TVs in the US alone. The channel will also be available online and accompanied by mobile apps for Android, iPhone, Amazon Mobile and Kindle.
“On the outside, people might think the cannabis industry is thriving, but there are still many opportunities that were out of reach,” said Dan Herer of Jack Herer ™ Brands. “The cannabis industry needs to educate the market, and cannabis companies need a place to showcase their brands. By delivering education through entertainment, A New Cannabis Channel combines the solution to both of these challenges and opens the market to tens of millions of people around the world like nothing else available. “
Despite the continued progress toward legalizing cannabis in the US – most recently after New Jersey and Virginia approved the sale of adult cannabis – the ability of brands to find and promote large audiences remains limited, broken, and increasingly complicated . Each state has its own legal framework, as do many other places, which often limits the way and message that cannabis brands can use to reach audiences. Penetrating the complexities and restrictive regulations, ANCC offers cannabis companies the best opportunity yet to advertise, raise brand awareness and engage consumers.
With thousands of hours of high quality video entertainment content, ANCC is backed by 420MEDIA, which made historic premieres by running 30-second prime-time commercials for cannabis on networks such as BRAVO, Discovery and the History Channel, as well as the first-ever cannabis Ads that air during an NFL Super Bowl. Viewers who tune in to ANCC watch flagship series:
- “5th quarter” – The 5th Quarter, hosted by Super Bowl Champion Marvin Washington, is a new and higher standard for those seeking information about cannabis from the sports industry.
- “Nurse Talk” – Cannabis personality “Nurse Heather” Manus, RN, presents important topics related to medical cannabis in discussions with doctors and patients.
- “Faces of Cannabis” – Profiling the biggest names in the cannabis industry, including the pioneers and the people who made cannabis a thriving industry.
“People don’t know where to buy, what to buy, or how to use cannabis, and these are real problems that we are solving by providing education through entertainment,” said Kerri Accardi, 420MEDIA founder and driving force Power behind A New Cannabis Channel. “Using engaging entertainment to solve the information problem opens up new opportunities for cannabis brands through advertising and product placement. We’re going even further with this solution by using technology to make calls-to-action instantly accessible with a tap of a finger. The channel is free to watch, and brands can take full advantage of advertising opportunities for less than their trade show swag budgets. “
Taking advantage of the full internet-based streaming TV capabilities gives advertising a new look as brands are embedded and easily identifiable in each episode. In combination with permanently placed QR codes, viewers instantly jump from the programming to the product by tapping on the screen of their mobile device. Add-ons expand the reach of advertising with advertising options for the physical world. And that’s just the tip of the branding iceberg created by ANCC.
To get a little glimpse into ANCC streaming content, visit the YouTube channel https://bit.ly/3bNDrcO.
For the premiere on April 20, there are only limited opportunities for advertising and sales promotions. Cannabis, hemp, and CBD brands interested in joining ANCC advertisers such as Jack Herer ™ Brands, Curved Papers, and Chapman Health and Wellness should contact Mark Nockels at [email protected]
“A new cannabis channel not only has the ability to dispel falsehoods and fictions about cannabis in all its forms, but also a responsibility to uncover the truth and facts that have long been hidden and even removed from our understanding,” Herer adds. “This channel will not only show us how to survive in this future, but also how to thrive in it. The truth is out: cannabis is the future. “