Hashish inequality spurs the creation of a brand new certification mark for inventory buying and selling

SAN FRANCISCO – The US Patent and Trademark Office (USPTO) granted the Original Equity Group (OEG) trademark registration for the certification mark EQUITY TRADE (US registration number 6310040). Originally filed on November 6, 2019, the trademark was approved on March 30, 2021.

OEG intends the brand to help everyone in the supply chain by providing consumers with an easily identifiable way to identify products, manufacturers and retailers who are committed to greater social justice.

“The certification mark [confirms] The goods supplied have been manufactured by a company that meets the standards of a social justice program in the United States, county or city that aims to address social inequalities and political concerns related to gender and sexuality, race, age, mental or physical disability. Class, ethnicity, language, education, civil rights, socio-economic status or religion by requiring a company’s ownership structure, business activity, employment practices or donations to demonstrate a commitment to justice and equality, ”the official description reads. “According to the [application/registration certificate]OEG may allow the use of the Equity Trade certification mark by companies that meet their certification standards related to social justice and equity. “

Lauren Mendelsohn, Esq., a lawyer at the Omar Figueroa’s law firms, assisted OEG with registration and is listed as a registered attorney with the USPTO.

“The Equity Trade Certification Program is significant because, to the best of our knowledge, it is the first time a certification mark indicating that a particular product is made by a public company has not only been created but also officially recognized by the EU US Patent and Trademark Office, ”said Mendelsohn. “This will make it easier for consumers to find and buy public company products, just as consumers are currently looking for certification marks and other indicators when buying organic, GMO-free or sustainably produced goods. Because this certification mark is not specifically limited to California cannabis goods or items, but rather encompasses different types of consumer goods manufactured by public companies in the United States, the implications are far-reaching beyond any particular industry or geographic location. ”

mg held out his hand Ed Brown, Part of the OEG leadership team to learn more.

Ed Brown, Original Equity Group

mg: How did you come up with the idea for the Equity Trade certification mark?

Brown: It was created in response to the challenges San Francisco stock applicants had while navigating the licensed cannabis market in San Francisco and Oakland. Myself, Nina [Parks]and Ramon [Garcia] worked together organically and we shared the frustration at the lack of access to stock cannabis products. Stock tokens couldn’t hit shelves at many local retailers. So we wondered how we could increase their visibility to customers if they could get onto a retail shelf. How can we attract consumers who don’t know what a stock product is? Having a product identifier just made sense to us.

Where did you go from there

We have actually started training potential equity applicants. We brought in speakers who donated their time and knowledge and helped us build an educational series of six workshops for stock applicants in San Francisco.

After training, we knew we had to help public companies get on the shelves. To do this, we knew that we needed an identifier so that retailers could trust that they were stock products and that the identifier also had to create trust so that customers could find those products on the shelves. We knew we needed more than just an identifier.

This is where Omar Figueroa came in. His office helped us find a way to get federal recognition and USPTO approval. And they worked with us for two years – on a voluntary basis. We never would have [the approval] without Omar’s team. You treated us like a customer. It’s a nice journey to be a part of. Selfless people come together to advance the recognition of social justice.

People who work together to support stock deals sound important to you.

We can all benefit from helping one another. Even Target is working on stock programs. If this big company can say, “We want to invest $ 2 billion in black company brands,” cannabis retailers big and small can also support social equity firms.

We do that with the equity network that we are building. We’re trying to fill a small piece of the cannabis space with like-minded people. with allies and operators united under one brand, working together in a commercial and community ecosystem that is mutually beneficial.

So, branding is about more than just supporting stock cannabis brands?

Yes. This builds on economic justice. Cannabis is just one way we try to achieve that justice. Our stock trading [certification mark] doesn’t just apply to cannabis companies and their products. You could have a baked good like a cupcake and use the brand. It is a path for all products developed by social justice companies. We hope the Equity brand shows the world what it looks like when marginalized groups come together in a mutually beneficial ecosystem.

What’s Next for the Equity Trade Certification Program?

We are working to maintain our 501C (6) and to establish a formal trade association. I’m looking for donations and allies from major cannabis companies. Licensed cannabis events are planned for 2021 to showcase Equity Trade’s brands. We are actively signing stock trade marks.

How are you going to protect the integrity of the Equity Trade Certification Mark?

We’re working with a company that has created a blockchain-based QR code that we can use with the brand. We saw a demo about six months ago and got interested in it. The QR code can show everything – the farm a product came from, test results … all data. We have already seen a proof of concept and are in the test phase with the company.

Is there anything else you would like to add?

People should invest their time in what they are passionate about and really create the world they want to see. Something good is really coming from here. For us, we will continue to support social justice and create the network in which we want to work.

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