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A multi-year contract means that the cannabis company will be the exclusive supplier to current and retired members of the Professional Hockey Players’ Association.
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The newly colored multi-year contract means that Tidal Health Solutions will become the exclusive supplier of cannabis and cannabis products as well as corresponding training courses for the PHPA. In particular, the company reports that current retired players and athletes will have access to its “medical cannabis products, educational resources and information on cannabis use with an emphasis on safety, reducing other pain relievers and regulatory issues.”
Larry Landon, executive director of PHPA, says the members look forward to working with Tidal Health Solutions to provide active members and alumni with “information on the appropriate use of cannabis products as potential pain management methods for the medical and wellness market were developed “.
Mark Burton, President and CEO of Tidal, welcomes the opportunity to help these elite athletes “understand and benefit from the medicinal uses of cannabis.”
Just last month, the Ultimate Fighting Championship (UFC) signed a similar CBD plus education deal with Love Hemp Group PLC, a five-year deal that made the company the official global CBD partner of UFC.
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Through the partnership, Love Hemp will also have a link to the UFC Performance Institute, which offers programs that support mixed martial arts athletes “with all of their development, combat preparation, and rehabilitation needs,” the institute’s website states.
At a conference two years ago, Robert Frid, former professional hockey player and managing director of Medicinal My Way, stated that cannabis plays an important role in helping former athletes “cognitively and functionally”. Notable Frid: “We really need to start looking back at actively using it,” argued Frid, pointing out that some athletes “have played through concussions and with concussions” but now have questions about the long-term effects.
According to a 2018 study in the Clinical Journal of Sport Medicine, cannabis use is more common in some athletes who participate in high-risk sports, but there is no direct evidence of performance-enhancing effects in athletes. The potential beneficial effects of cannabis as part of a pain management protocol, including reducing concussion-related symptoms, deserve further attention. “
And authors of a study published in 2019 reported that “Athletes using a combination of THC and CBD showed the greatest benefit for wellbeing and rest with minimal adverse effects.”
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