How hashish corporations use social media platforms like TikTok to advertise their manufacturers

More and more cannabis companies are using platforms such as Clubhouse, TikTok and Instagram to present products and promote their brands.

With the huge and seemingly exponential growth of the internet, marijuana companies are starting to look at various advertising strategies to stay ahead of the curve. Despite varying restrictions on cannabis brands trying to market marijuana products online, there are new and evolving avenues that many companies are pursuing with great success. For example, Clubhouse, a relatively new app where a user needs a code to access it, is extremely popular with those in the cannabis industry.

The clubhouse is all audio, so you can join discussions about medical marijuana or recreational marijuana in a variety of chat rooms. Since it’s all audio, you can listen to this like a podcast: on the run, at the gym, or when all you need is background noise while at work. Most beneficial, however, is the potential for users to send questions to moderators for possible discussion in chat. This initiates insightful conversations and provides a way to reach a larger audience while creating a more intimate space for learning and networking.

Another way cannabis connoisseurs and marijuana enthusiasts are experimenting with digital marketing solutions is through TikTok. This platform allows users to optimize 15-second videos showing products, interiors, or special promotions. Chicago’s Wake & Bakery is a great example of a marijuana company using TikTok to showcase their moist line of products. As marijuana becomes legal in an increasing number of states and society as a whole becomes less taboo, we should expect a more diverse and social media platform to use this to their advantage.

Marijuana on social media has always been a touchy subject. Facebook has long refused to run ads for cannabis companies, which often precludes side business too. They also regularly close the pages of pharmacies and other cannabis operators, and often block users’ ability to search for other cannabis companies on the site. In recent years, however, Facebook has started to relax some of its strict guidelines regarding cannabis companies. However, there is still no telling whether the media giant will allow pharmacies to run paid ads for marijuana products.

These easily accessible platforms offer an agile and effective way to advertise a once heavily stigmatized substance. It’s refreshing to note that many companies are receptive and willing to try a variety of different approaches to engaging with digital audiences that they may not have considered due to the federal ban. As the use of these platforms and advertisements continues, both recreational and medical marijuana companies will have a growing playing field for advertising, marketing, and education. It is almost certain that this trend will lead to an even greater destigmatization of the plant, its properties and its consumers.

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At The Weed Blog, we strive to produce the latest online marijuana news sources. We also review different strains of cannabis or other edible counterparts. We want to help you find valuable information about marijuana on our website. Learn from us what you can do to promote activism in your area as marijuana laws are constantly changing. Otherwise, consider these other top notch cannabis items:

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