How two Canadian entrepreneurs satisfied their mother-in-law to “flip $ 35,000 funding right into a billion greenback hashish firm”

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“I wanted you and Adam to be close as brothers,” she moaned, “but I’ve never seen it that way!”

Seb kept pressing. If he needed anyone’s blessing, it was that strong, intelligent matriarch who had raised her equally independent daughters by herself. He quickly went through an abbreviated version of the pitch he had given Adam a few months earlier, adding that both men raised $ 100,000 and that Rajan’s uncle – her trusted and successful brother-in-law, Rajan Govindarajan – already invested some of his fortune he as a valve manufacturer. Rajan too? By then, Reva’s tears were dry and her fears cleared. She listened carefully to Seb, asked a few questions, and listed more.

“Okay,” she said finally.

“That sounds like a good idea. I want to invest. If you are successful, you will receive an inheritance. If you fail, “she said, half sternly,” you will have a mother-in-law to live with you. “

Seb’s eyebrows shot up, then he grinned delightedly. Your own mother-in-law, an investor! The conversation had closed before anyone had breakfast.

With Reva’s blessings, Adam and Seb were able to use the time they had from their wedding and family visits to focus on getting the company going. At the moment it was only okay for the two of them – three if you counted Seb’s father, Jean, in Canada, who volunteered to translate documents into French – but if that worked they would need staff. They needed a place. And they needed a name.

And so they broke everything down between wedding parties, time zone challenges, the spotty internet, and the limited charm of a tablet. Even so, they managed to find a small HR firm in Ottawa, discuss what they wanted for corporate culture, write and rewrite their mandate, and hold video meetings with people in Ottawa in the middle of the night. I had no idea. They were used to working in their narrow basement with their spacious computer screens and the whiteboard.

But Adam and Seb did it.

The billion-dollar start-up of Adam Miron, Sébastien St-Louis and Julie Beun will hit the market on February 2, 2021 and will be published by Toronto-based ECW Press. Can be pre-ordered wherever books are sold.

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