Kelowna’s hashish producer is able to give its clients an enormous THC kiss

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The company’s new cannabis-infused beverage is currently awaiting approval from Health Canada

Author of the article:

David Yasvinski

Release date:

20th November 2019 • • 20th November 2019 • • Read for 2 minutes The Kelowna-based company said the drink will be processed using a unique extraction method that allows cannabinoids to be infused, The Kelowna-based company said the drink is processed using a unique extraction method that allows the infusion of cannabinoids “that have not been used before”. Photo from iStock / Getty Images Plus

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Get ready to warp away.

THC BioMed raises a glass to celebrate its new cannabis-infused beverage, THC Kiss, which is currently awaiting approval from Health Canada. The Kelowna-based company said the drink is processed using a unique extraction method that allows the infusion of cannabinoids “that have not been used before”.

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“THC Kiss is a brand new cannabis drink that is not available in the gray or legal cannabis market,” said John Miller, President and CEO of THC BioMed, in a press release. “We remain a true cannabis company fully integrated with the passion and understanding of cannabis.”

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Although extracts and foods are currently legal in Canada, a 60-day notice period for new products required by Health Canada means the country will have to wait until December to test the new line of goods. The market seems ripe for their arrival.

Deloitte estimates the Canadian cannabis-infused beverage market will be valued at $ 529 million annually. In a recent survey of 2,000 adults, 37 percent said they wanted to try them out.

According to Deloitte, the format has so far not proven successful in legal U.S. states, accounting for just one percent of 2018 cannabis sales by value and volume.

Very few companies have succeeded in making cannabis drinks that taste good and have high effects, similar to alcohol. Many in the industry believe that the key to mainstream adoption is to create a “sessionable” drink that allows you to have two or three drinks in a matter of hours while enjoying a steady, moderate high.

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The challenge for beverage manufacturers will be Canada’s strict restrictions on branding and advertising of cannabis products, including stipulating that alcohol-related terms such as “beer” and “wine” cannot be used to market pot beverages and that no containers contain any than 10 milligrams of THC, the cannabis compound that induces high levels.

THC BioMed, a manufacturer of medical marijuana and recreational marijuana, is fearless. “We are excited about the future and look forward to gaining market share and scaling accordingly,” said Miller. “We expect our gross margins to increase and forecast sales growth in the coming year.”

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