Martha Stewart and Cover Development push the wellness envelope with new CBD topicals

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New line to feature creams meant to help with improving sleep and combating stress.

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Jan 20, 2022January 20, 20222 minutes read Join the conversation Martha Stewart with the new line of Martha Stewart CBD Wellness Topicals.  / Martha Stewart with the new line of Martha Stewart CBD Wellness Topicals. / Photo by CNW Group/Canopy Growth Corporation

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Martha Stewart is undertaking her cannabis brand’s first-ever category expansion by launching a trio of CBD topical creams.

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Unveiled this week, Martha Stewart CBD Wellness Topicals include three creams aimed at improving daily wellbeing through better sleep, less stress and fewer aches and pains. All offering will be available in 20ml, 50ml and 150ml sizes, notes Smith Falls, Ont.-headquartered Canopy Growth Corporation, which has partnered with Stewart on her CBD brand.

Specifically, the Super Strength CBD Cream, which includes magnesium and ginger, is meant to help with muscle recovery. Sleep Science CBD Cream, for its part, pairs US-derived, broad-spectrum CBD with lavender, vetiver and aroma-technology essential oils, in a bid to help users get a better sleep. And last but not least, particularly during these trying times, Daily De-Stress CBD Cream is designed to assist with stress management with its mix of CBD and essential oils, including neroli and ho wood.

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  1. FILE: Comedian, author, activist and host Chelsea Handler walks the red carpet during the 59th Annual Clio Awards at The Ziegfeld Ballroom on Oct.  3, 2018 in New York City.  /

    Nine celebs cashing in on cannabis

  2. Handler is set to be the first virtual guest on the second season of Stewart's HGTV show Martha Knows Best.

    Martha Stewart bakes Snoop Dogg weed cookies for the holidays

  3. CBD, also known as cannabidiol, is a psychoactive but non-intoxicating compound derived from the cannabis plant.  Twenty of Stewart's gummies would add up to a dose of about 200 to 500 mg of CBD, depending on the product.  JEWEL SAMAD/AFP via Getty Images

    Martha Stewart eats 20 CBD gummies per day

The scent of the products is no accident, but is rather by design. “The new line uses cutting-edge aroma technology proven to activate key areas of the brain to induce mood state change around the areas of relaxation, reduced anxiety, emotion and memory,” the statement claims.

“I believe that living well can be simplified by focusing on practical and effective solutions, which is why I created this line of CBD Wellness Topicals with the Canopy Growth team,” Stewart says in the statement.

“I am thrilled to help improve our customers’ daily lives through proven formulations that make wellness accessible and convenient, with offerings that address muscle discomfort, sleep deprivation, and stress,” she adds.

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All product formulas were created in partnership with Marquee Brands and Canopy Growth, with the latter offering “unparalleled consumer insights and continued innovation in the space.”

The topicals join others offerings as part of Stewart’s brand, including CBD gummies, oils and softgels.

FILE: Martha Stewart smiles at onlookers as she arrives at federal court March 2, 2004 in New York City.  / FILE: Martha Stewart smiles at onlookers as she arrives at federal court March 2, 2004 in New York City. / Photo by Stephen Chernin/Getty Images

Like all the CBD products, the line “offers consumers simple solutions to improve everyday wellness, and we’re thrilled to expand into a new category,” Dr. Anna Persaud, vice president of skincare and topicals at Canopy Growth, says in the statement. “The new line represents the latest innovation in Martha Stewart’s growing portfolio of accessible CBD offerings,” Dr. Persaud adds.

Stewart has been long associated with a cannabi lover or two, but mostly the ever-present Snoop Dogg, who was gifted some holiday cookies from the Stewart in late 2020.

That said, she has also made crystal clear that her comfort zone when it comes to cannabis is CBD.

Once asked by weed lover and advocate Chelsea Handler if she had ever had a joint before dinner, Stewart responded the last joint she had was, she thought, in 1972. “I’m a real square, but I enjoy a delicious cocktail more than anyone.”

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