Toronto Hashish Firm Discusses Their Secret Ingredient For Retail Success: Concierge Companies

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“No matter what industry you are in, consumer trust always comes back,” writes Tatyana Parkanskaia

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The growthOp Three Matchbox cannabis stores celebrate 420 with the official launch of the Concierge Program. Three Matchbox cannabis stores celebrate 420 with the official launch of the Concierge Program. Photo of Matchbox cannabis

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Tatyana Parkanskaia is the co-owner of Matchbox Cannabis, a Toronto-based, family-owned and operated adult cannabis retailer that specializes in curated experiences and a carefully curated selection of brands.

Do you remember the first time you learned to drive? You’ve listened for hours to an instructor explain all about road safety and how cars work, but it wasn’t until you actually got behind the wheel that you really understood how to be a safe driver. In this type of education, often referred to as “experiential learning,” most people learn new skills and information and incorporate them into their daily lives. Likewise, you’ve never taken a course on using your smartphone: you’ve learned to observe other people, ask friends for advice, and try them out.

In the world of weeds, that’s exactly why one-on-one meetings with certified bud tenders can be so useful in developing the expertise you need to buy and enjoy cannabis.

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It’s easy to get overwhelmed by the choices in the cannabis world. THC versus CBD? Sativa versus Indica – or Hybrids? Edible or Flowers? The possibilities are endless, and even the most experienced user can be a little intimidated by all of them. And that doesn’t even go into esoteric topics like terpenes or slush-versus-oil, which can make it difficult to feel confident when making a purchase decision. No wonder so many people get frustrated when they buy cannabis!

This is where a concierge service can make a huge difference by helping customers make informed decisions based on accurate information, rather than just guessing the best way to go. I have run other retail businesses before and I can tell you that regardless of the industry you are in, consumer confidence is always coming back. People want to know that they will spend their money wisely and be satisfied with their purchases. In the world of cannabis, the best way to do this is to create face-to-face contact points between experts and buyers.

“This service is ideal for everyone, whether they know exactly what they want, are new to cannabis, or just want to explore new opportunities.” Photo provided for photo

That’s why our three Matchbox cannabis stores are celebrating 420 by officially launching our Concierge Program. Guests in our stores are always welcome to speak to our expert budget tenders team, but our concierge service goes beyond that. People interested in learning more about cannabis can make an appointment on our website to meet our budget tenders and have a personalized session where they can answer questions and learn about the range of products on our shelves. And while we can’t try in stores, our team has a pretty good track record of directing people in the right direction. We have tried this on a limited scale and it is already a great success.

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This service is great for everyone, whether they know exactly what they want, are new to cannabis, or just want to explore new opportunities. All you have to do is register and select a time slot. We know everyone starts somewhere, which is why we commit to making this a judgment-free experience that everyone is comfortable with. And once the conversation is over, people have the option to buy whatever they like. It’s a great way to meet members of the community and give people confidence in their buying decisions. Happy 420!

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